August 19, 2014

Content Engagement: 10 Reasons Why Scrolling Matters

By Miguel Valdez Soto

The need for ways to measure “real” online engagement has never been more urgent. To effectively reach consumers in today’s fragmented media landscape, advertisers and publishers need a deeper understanding of which content resonates when, and on what device. Advancements in online advertising analytics can now show if an ad was actually viewed and this capability is pushing many advertisers, publishers and agencies to think beyond clicks and impressions.

Tags: analytics, Community, Community Engagement, measureble, online engagement, Overall Awareness, social media

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